iPads and the business of reading

I am a news nut and so have been waiting eagerly for the arrival of the great ipad newspaper apps that make news worth paying for. The experience has been interesting.

In the beginning there was the New York Times with its standard web site. (All of the images are from an iPad.) A very good newspaper site. It looks a bit like a traditional newspaper, but each story has just a headline and a few sentences to provide an introduction. Lots of stories on one screen, and lots of small images and some video.

I like the way the home screen has a large number of stories on it, and there are also section headings, so you can scroll down the long home page and browse, or you can go to sections.
Then came the long anticipated iPad app and I find it boring, sterile and without much life at all. there are only a few images and an awful lot of text. There is a section menu that can be opened and the same material is there as on the original web site.

This is the front page of the Top Stories section, like a front page, but I find it dead. Maybe they are going to launch an attractive and interactive app early next year when they ask readers to start paying.

The Sydney Morning Herald has taken a very different approach, pending Fairfax's launch of its 'proper' iPad app. They charge 65 c a day for this version, and it is simply a page by page view of the print edition. It has been overwhelmingly condemned by the reviewers because it is not a real iPad app, with different layout, links and nifty navigation. I love it, and read it from front to middle every morning.

The iPad view is sufficient to read the headlines and some of the text, and to get a clear sense of what the main stories are, and how the editor has placed them regarding prominence. You get the result of a hundred years of experience in laying out a newspaper, and slightly less experience as a reader. To read a story in detail, simply pinch out on the page and you zoom in to normal size text. [right] The images look great. The experience is very similar to reading the paper version, but a little more convenient.

My next experience is of the Economist magazine which is an A4 size news magazine which looks very similar on the iPad. This has been my most satisfying experience of reading on the iPad. The view is very similar to the paper product but with the advantage of better navigation, illumination and clarity, and it is reproduced on one's iPhone almost as well. A major bonus is that the whole magazine is available in audio, so the reader can jump from reading to listening at the press of a button. This is particularly useful for iPhone users. It has proved surprisingly useful because it you read or listen depending on what you are doing. I prefer to read because i concentrate better, but if doing a menial chore, I can just keep 'reading'.

The cost difference is striking. An annual subscription to The Economist is $345 for 52 editions, but the iPad version is only $135, and it arrives three days earlier.













I don't think there is any doubt that eReaders are going to be as common as mobile phones in the near future. In fact, many of them will BE mobiles. But it is clearly going to be a difficult learning experience for publishers and readers to work out what format and presentation type suits them. The biggest surprise for me has been to discover the attractiveness of switching so easily from print to audio in one product. And I am a regular podcast listener, but it had not occurred to me that it is so appealing to switch back and forth. I expect there will be lots of surprises for all of us.